Cowboy. The word alone stirs the soul and conjures images unique
to each of us. The cowboy has been depicted as romantic, inspiring,
heroic, adventurous and even nostalgic. His work uniform of boots,
hat, chaps, spurs and a rope has been mimicked by children for centuries. He is America’s most enduring hero.
Because such mystique and myths surround the cowboy, many
people assume there are no more cowboys tending cattle on the
open range. Admittedly, the cowboy is harder to find in this terabyte
There are still pockets of America where traditions transcend
technology. In Texas cattle still graze the grass sown slopes and
prairies between the Red River Valley and the Rio Grande. And at
Wellborn 2R Ranch there are still cowboys, real cowboys, that ride
the range and are stewards of the land and livestock they oversee.
In Texas the term “cowboy” means one thing: authentic. The state is home to some of the best cowboys in the United States. Their uniqueness is not revealed by what they say, but by watching them. These cowboys earn a living taking care of cows and the range they ride, day in and day out. They do it with a skill that is bred in them, honed by hours in the saddle and honored by those around them.
Those cowboys and cowboy traditions are alive and well at the
Wellborn 2R Ranch. This isn’t just a job for them; it’s a business
like no other. And we want to share the pictures and stories of our
cowboys, our ranch and our cattle with you.
For our cowboys, their company vehicle is a horse. Their office is the open range. Their schedule planner is the weather. The office water cooler is a stock tank. Their work friends are the four-legged kind – horses and dogs that help them get the job done. Happy hour is closing the gate on the corral at the barn before it’s completely dark outside. Social networking is done from the kitchen table, late at night, calling neighbors to see if they can come help gather cattle. On-thejob training is what they give the young horses they ride as they go about their day-to-day activities. It is a life of solitude, as they spend most days working their country alone. Those that live it don’t take it for granted; they are appreciative students of the land and grateful disciples of traditions.
To this elite crew, a man isn’t a cowboy unless he can make a hand horseback – his reputation depends on it and there is no room for mediocrity. He has to be able to rope cattle in the pasture and ride
snorty broncs from sunup to sundown. These men know horses and
they know cattle. They know how they think, their habits and how to